George Columbo: Capturing Customers.Com: Radical Strategies for Selling and Marketing in a Wired World

Capturing Customers.Com: Radical Strategies for Selling and Marketing in a Wired World



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Author: George Columbo
Number of Pages: 224 pages
Published Date: 07 Mar 2005
Publisher: Career Press
Publication Country: New Jersey, United States
Language: English
ISBN: 9781564145079
Download Link: Click Here
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Rather than focus on technology itself, Colombo (a writer specializing in sales and marketing) applies technology especially the Internet to existing business models, and describes the positive impact such an approach can have on sales. The book also includes interviews with figures like Seth Dodin,